Interview with Prateek shah of DigitalDefynd

In today’s interview we have Prateek Shah, a ProBlogger and Entrepreneur from India. He is the guy behind DigitalDefynd.com, a digital marketing hub. I regularly follow Digitaldefynd to grow my knowledge in Online Marketing.

You Can Follow Prateek Shah here

We will Explore –

  • How the online marketing product sector has evolved
  • where it’s likely to go
  • and what marketers and designers should be doing today to remain competitive

    Let’s have a look at our conversation:

1. Can you tell our readers about yourself and your blog?
A. I got drawn towards digital marketing when I was working as a PR professional over 6 years ago. At that time, social media was the new buzzword and that’s where I started. Since then, I have helped many brands and individuals run their digital campaigns while conducting digital marketing trainings for over thousand professionals from different verticals and industries.

I used to personally blog at www.prateekshah.com , but felt the need of having a portal dedicated to digital marketing, where not just one but many voices from the digital marketing industry could be heard. That’s how Digital Defynd was born, and I am happy to say that close to 100 Digital Marketers have contributed to the portal so far and it has reached out to more than 50,000 digital professionals since its inception just 5 months ago. It is not my blog, it is our blog 

2. Can you tell me some of your strengths that really helped you in blogging?
A. Three things help people become good bloggers – Experience, Persistence and a drive to share. Years of sharing social media updates everyday has made me a better writer than before, and that translates into better blogging. Thanks to my training and campaign management experience, blogging becomes both an outlet of expression and a creative space to learn.

3. What do you think is the best strategy that worked well for you to get more traffic to your blog?
A. I think getting traffic is over rated. I know it translates into direct revenue for most bloggers, but I think what bloggers eventually aim at is getting relevant people to visit, appreciate and believe in your blog. Few SEO hacks can make one’s blog popular, but genuine content shared with earnestness will get you the best traffic.
What has worked out best for us so far is the quality, diversity and consistency with which we write. Also, having multiple voices adds different flavours to the website, thus enabling readers to find something or the other as per their taste.

4. Tell me about your proudest achievement?
A. Being selected as one of India’s few Google Partner Trainers was a very special achievement. As part of the program, we were invited to Google’s Singapore office to attend their train the trainer program, and overall this experience was really memorable. This happened through my association with training partner Digital Vidya.

5. How do you motivate yourself to keep the blog up and running?
A. Every week, I send out a weekly mailer to subscribers of our website. Even when motivation is low and ideas are drying out, the thought of sending something new and informative to readers every week keeps the website alive and kicking!

6. How much time do you spend blogging?
A. Tough to say actually. Sometimes, entire day could be spent in doing something with the blog, while there will be some days when you might forget to have a look yourself.

7. What do you think is the best social media strategy for getting more visitors to a blog?
A. Talk to people like a person and not as a company. The problem we make most often is become boring when talking professionally while what people ideally need is a little bit of personalisation, a little bit of fun. When using social media, think of socialising, not selling.

8. What would you say that is the biggest challenge about blogging in India?
A. Finding relevant audience and monetising. While India is one of the most populated nations in the world, it also means that we have increasing number of people who want to be heard. As more people blog or create websites, it creates even more clutter and makes it more difficult for bloggers to make their audience find them and stick with them. Since the first problem exists, second one follows. The good part though is the fact that more people are collaborating with each other, providing support, and together it is helping the ecosystem grow.

That’s the end of a great interview with Prateek Shah of digitaldefynd.com.

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